How Outsiders Influence Norms and Standards To Which Business Insiders Follow by Katlego Mabote.

Every once in a while, an outsider comes along with a new vision or a new way of doing things that revolutionizes a scientific field, an industry, or a culture.

Being less tied to the norms and standards to which insiders conform, outsiders recognize solutions that escape incumbents’ attention. Yet, the paradox is that the same social position that gives outsiders the perspective to pursue imaginative projects also constrains their ability to obtain support and recognition for their innovations.

““Open innovation ecosystems can require collaborating with a different set of stakeholders, different human capital strategies, and cutting across different sectors that might traditionally be separate,